The company was born thanks to the brilliant creative abilities of its owner Paola Cherubini who, since the early 70s, with innate taste and productive dynamism, has led Picci to become a leading company in the childcare sector which today boasts around 50 employees on an area of ​​4500mXNUMX.

The company is positioned in a medium-high market segment and distributes its products in Europe, China and the Middle East. The collections are now distributed under the Picci and Dili best brands. The first distinguished by the number of complete items available in countless models and color variations to facilitate meeting the tastes of each customer. The second, particularly focused on market research, approaching consumers who are more attentive to current fashion.

Both our brands are made up of a vast range of products which extends from duvets, to embroidered cot covers, from sheets and all kinds of bedroom and bathroom linens to cots; from both wooden and iron beds to changing table chests, to complete with countless accessories designed for the baby's bedroom and for his entertainment. Picci is also the exclusive distributor in Italy of the American company Skip Hop, leader in the design of fashion accessories for free time for mother and baby.